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Content Marketing Freelance Digital Copywriter

SEO: What NOT to Do If You Want to Get it Right

SEO mistakes are very common and unfortunately they can really affect your Google rankings. We all want our content to be found by our audience right? Because what good is content if no one ever reads it?

You actually may not be aware that you’re making some of these SEO mistakes. If you’ve been wondering why your content marketing efforts haven’t been paying off, maybe you need to re-evaluate your SEO strategies.

But how can SEO be bad? Isn’t it just about having content that has the right keywords?

I can totally understand why you’d think along those lines. The truth is, SEO can be bad. In fact, many people are getting it wrong.

So what’s bad SEO? Let’s look at some of the common mistakes that companies make while trying to optimize their sites.

SEO Freelance Digital Copywriter

Source: Ranked Hard

1. Copied Content

It’s quite tempting for a copywriter to copy information from one site and use it as their own. Churning out content is not easy, so it does make sense why this would appear to be a good idea. However, besides committing plagiarism, copying content can seriously hurt your search engine ranking.

When creating content, be creative and craft relevant content that is original for you to stand out from other websites especially competition. Original content also shows you’re an expert and people will trust you more and want to keep coming back to see what you have for them.

2. Reproduced Content

This occurs in two forms:

  • Same information appearing in more than one page within the same website.
  • Using the same title tags

To avoid being repetitive, come up with relevant and different information to be featured on your website. To get this going, consider coming up with a content schedule that can guide you on which topics to cover and keep your website content fresh.

You should also have page titles that are unique to avoid the search engines from tagging your content as duplicate.

3. Using the Wrong Keywords

Creativity in creating keywords for your business is encouraged. However, you have to keep in mind the terms that people use within your industry. While it may seem appealing to use your company name as a keyword, a product or service name will perform much better because they are more aware of what they want and not necessarily sure who is offering it.

It’s, therefore, important to be as specific as possible and research on keywords that your target audience is using to find the kind of products or services that you offer.

SEO_Freelance Digital Copywriter
Source: Ranked Hard

4. Keyword Stuffing

Most people seem to believe that the more times they repeat something, the more effective the message will be. But that is far from the truth. Keyword stuffing is known as the act of stuffing a web page full of words and phrases intentionally in order to manipulate a site’s ranking in Google search results.

This tactic gets the opposite of the desired goal where companies find their web pages at the bottom of the rankings. The better practice is to have a keyword planner. Write down all your best keywords and then assign a primary keyword and 2-3 secondary keywords to one blog post at a time.

5. Inactive Social Media Life

SEO experts agree that social media is a contributing factor in creating increased website traffic. It is, therefore, important to have an active social media life in order to make it easier for your target audience to find you online. There are a variety of social media platforms available for you to choose from such as Facebook, Twitter, Instagram and Pinterest to mention a few.

You do not have to be active in all the social media sites. Instead, find one or two that best suits your marketing needs, learn how they work and use them to your advantage.

SEO_Freelance Digital Copywriter

6. Lack of a Consistent Content Publishing Plan

Failing to plan is planning to fail so goes the saying. Many businesses are known to publish content only in times of a crisis. You need to decide in advance on when and how you will publish content for your company. Believe it or not, having a consistent plan has to value in bringing in more traffic.

7. Ignoring SEO Analytics

For you to know if you are successful at anything, you need to measure your tactics. Likewise, you need to measure your website’s data to know if the tactics you’ve put in place are working for or against you. Google Analytics is an example of an analytics tool that is easy to use.

Take a look at which content is performing the best, where your traffic is coming from, characteristics of your audience and the keywords that are most popular then leverage on this information.

8. Slow Loading Website

The loading speed of your website is not something you might remember to worry about it. But think about it. How many times have you moved on to another website if the first one doesn’t load fast enough?

The thing with online consumers is that they are impatient.  They want answers and they want them fast. You, therefore, cannot ignore the speed of your web pages. Get a professional to help you work your way through bits and bytes to make your web page as fast as possible.

Good SEO is the key to success. With thousands and thousands of business trying to build their online presence, you cannot afford to do anything wrong these days. If you employ the above tips into your existing content marketing strategy, you could increase your ranking by a long haul.

Have you had any success with search engine ranking? Do share with us more tips in the comment section below.

About the Author Stella Mwangi

I’m Stella, a Freelance Digital Copywriter and expert Virtual Assistant. I write good, simple strategies that get the results you’re looking for. When I'm not working I'm either catching up on the latest episode of...anything, trying to stop pinning natural hair pins or exploring the world :)

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10 comments
Teresa says August 12, 2016

These are great tips and I am definitely breaking some of these rules. Thanks for this info!

Reply
    Stella Mwangi says August 12, 2016

    Thanks for reading Teresa. You probably didn’t know that some of these were wrong right?

    Reply
Katie says August 14, 2016

Thanks for the tips! I am just now beginning to consider use of SEO in blogging and trying to understand how I can incorporate it into my blogging platforms, which don’t really seem at first to lend themselves to the use of SEO very easily, so this is definitely something for me to keep in mind!

Reply
    Stella Mwangi says August 15, 2016

    Hi Katie, the good thing is that you can go back to your old posts and do a quick SEO audit and make any necessary changes to give your posts more visibility. Thanks for reading!

    Reply
Deborah Johnson says August 14, 2016

You are very right, but I can understand the impatience of a new writer. There is so much to say and want everyone to read it. In order for that to happen, you have to be aware of analytics and SEOs. Great post.

Reply
    Stella Mwangi says August 15, 2016

    True, SEO can be very confusing at first and most writers don’t even know where to begin but truth is SEO is important. Thanks for reading!

    Reply
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Bryn van Nuissenburg says May 29, 2017

SEO can be very confusing, especially for newer writers. Thanks for the tips! Might pass this on to my own writers!

Reply
    Stella Mwangi says May 31, 2017

    Hello Bryn, thank you for reading! Yes SEO can be confusing, you have to continuously keep learning about the updates.

    Reply
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