Do I really need a content marketing strategy? What for?
As an online business, you cannot escape selling your content. Unlike a brick and mortar business that can pin up ads on street corners or on the local daily, your online business depends on how well you can use content to grab your target audience’s attention.
Content is definitely still king. But what’s good content if you can’t get your audience to see and make use of it?
The trick to making content work for your online business is to market your content right.
So how do you do this?